BUSINESS MODEL AND STRATEGY
Byggmax offers building materials and DIY products of high quality at low prices. The business model is based on simplicity, low prices and cost efficiency in a scalable structure.
BUSINESS MODEL
Low-price leader
A clear low-price offering is enabled through scale and cost control.
Relevance
A product range designed to meet customer needs in renovation and maintenance. Products are in stock and ready for customers to load themselves, in line with our self-service model.
Accessible and convenient
Efficient stores with drive-in and self-service, complemented by e-commerce that inspires, offers convenient delivery options and broadens our reach.
Cost-efficiency
An efficient organisation with low complexity, supported by smart digital tools – from sourcing and logistics to store layout and staffing.
Committed employees
Small teams in which committed employees contribute to a positive customer experience through ownership and quick action.
STRATEGY FOR CONTINUED GROWTH
Increased customer value and loyalty
Through continuous development of our customer offering within popular segments and sustainable product options.
Scale effectively
Maximise the potential of existing stores and digital platforms while increasing market presence through strategic expansions and relocations.
Strong cash flow
Through profitable growth and strong cash flow, we create flexibility for strategic investments in the core business while delivering attractive returns and long-term value growth.