OUR STRATEGY

Byggmax Group’s vision is to be the best DIY retailer in the world.
Our customer promise is to be at the customer’s side throughout the DIY project, and we want our customers to be able to afford to fulfil their building dreams. We therefore offer high-quality products at the lowest possible price.
To be able to offer low prices, we make sure costs are kept low. We are a centralised costeffective organisation with a selected product range in stores, and we buy in large volumes and are able to keep the price down.

We want Byggmax Group to mean more to more people by growing and continuing to be a lowprice operator.
Our growth is driven by continuous procuct range enhancement based on relevance and customer wishes and by continued development of our store concepts, customer offerings and product range.
Our online range will continue to be broadened and combined with increased functionality. We will continue to open stores, mainly in locations where we do not yet have a presence, combined with additional acquisitions that create value in terms of category or geography. 

För att kunna erbjuda en enkel, snabb och schysst köpupplevelse i butik har vi ett noga utvalt sortiment med lägsta prisgaranti samt drive-in lösningar med erbjudanden om hemleverans. På nätet är sortimentet bredare och leveransalternativen fler.
Vi vill ha marknadens lägsta kostnader och det begränsade butikssortimentet förenklar inköp, administration och hantering. Vi har få mellanhänder och ett servicekontor med effektiva centraliserade stödfunktioner.