BUSINESS MODEL AND STRATEGY

Leader in the low-price sector. With a position as a low-cost leader in building materials, it is possible to attract customers seeking high quality at competitive prices.

Economies of scale. Low prices require low costs. Byggmax focuses on the most in-demand products, which combined with a large number of stores and a strong purchasing organisation enables to benefit from economies of scale.

Cost-efficiency throughout the chain. A streamlined and efficient organisation, effective warehousing and strategically located stores with simple layouts and self-service contribute to overall cost efficiency. A limited number of intermediaries in the supply chain, geographical proximity and a relatively unchanged core assortment from year to year also help keep costs low.

Combination of physical stores and e-commerce. By combining in-store retail with e-commerce, more customers are reached over wider geographical areas. In addition to a broader assortment, the offering includes customised products and cost-effective delivery of heavy building materials.

Employee commitment resulting in high customer satisfaction. The Group’s strong corporate culture and values, together with a flat organisation and positive leadership, create the conditions needed for engaged employees, which forms the foundation for high customer satisfaction. 

Byggmax’s strategy for continued profitable growth is largely based on simplification and improvement, with the focus areas being:

Strengthened customer focus. To meet the needs of existing and new customers, we are continuously developing our product assortment, with a focus on popular segments and new, more sustainable options.

Increased volumes in existing channels. We are further developing our existing sales channels to offer an even better customer experience. It should be quick, convenient and simple to shop at Byggmax. As a result, we can increase volumes through our existing infrastructure.

Optimised store portfolio. In addition to maximising the potential of our current stores and digital platforms, we aim to continuously adapt our store network and expand our market presence through new store openings. By opening new stores in strategic locations, we can reach more customers and further strengthen our offering.

Selective acquisitions. As a result of Byggmax’s strong cash flow, complementary acquisitions are also a growth opportunity.