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Through its collaboration with Futebol dâ força and ActionAid, Byggmax works continually for sustainable development and social responsibility.
Futebol dâ força (FDF) means “football gives strength” in Portuguese, and is the name of an organization that supports young girls using volunteer coaches. Alongside football training, FDF’s goal is to reinforce the self-confidence and self-image of young girls. They also actively work to give young girls concrete tools to improve their future prospects themselves.
FDF runs football leagues in both Mozambique and Zambia. In this league, young girls get the chance to play football matches every weekend. Before the matches, they are educated about human rights, sexual and reproductive health and how violence and sexual exploitation can be prevented.
“Through football the leaders can reach out to a large group of young people and society as a whole, without being frightening or provocative. During the matches, we educate the crowds in the same topics as the girls. This year alone we expect to reach out to about 300,000 people in Mozambique,” explains founder Cecilia Andrén Nyström. The teams that win the cup in their respective countries get the chance to travel to Sweden to take part in the Gothia Cup. For several years, Byggmax has sponsored airline tickets so that the girls have the opportunity to travel.
“The work that Cecilia and all of the leaders are doing through Futebol dâ força is unbelievably important and we obviously want to be a part of it and ensure the girls are able to come to Sweden,” says Emelie Gessner, Marketing Manager at Byggmax Group.
Byggmax Friendship Village is a project whereby Byggmax supports ethnic minorities in the town of Nam Chua, Vietnam, in collaboration with ActionAid. We also participate in projects in line with our core operation — construction. In total, the project will contribute to a better school environment for 400 students. 428 households will be given better living standards. Nam Chua is currently characterized by extensive poverty and a lack of educational opportunities.
In addition to financial support, Byggmax has twice sent groups of employees there to help on location. The first such trip took place in March 2016. Five enthusiastic Byggmax employees from Norway, Finland and Sweden were able to help build an entirely new school building. In close collaboration with local craftsmen, the Byggmax employees were able to get stuck in and work for a whole week — with good results. Furthermore, they took the opportunity to give lessons on the Nordic region to the students and travel around the area to visit the local population.
“Sustainability issues have long been a natural part of our operations. ActionAid is an organization that works side by side with people in the countries in which they work. We believe this is a key factor for bringing about long-term change and is in line with our values concerning social responsibility. The fact that we also get the chance to travel there, help out and see what needs people have adds extra value to the entire collaboration,” says Emelie Gessner, Marketing Manager of Byggmax Group.
In January 2017, the second trip kicked off, and employees worked with local construction workers to lay the foundation for a wall that now protects the smallest children from a nearby highway.